“What’s in a name? That which we call a rose by any other name would smell as sweet.” -Juliet Capulet
Romeo and Juliet, William Shakespeare
The textile industry has long been addicted to re-branding the mundane in order to stand out. They make the medical industry look like amateurs when it comes to branding. Sometimes its a company name change to hide behind when business is going south. Mostly they love the re-naming of a generic product to seem more special. Last time I looked, there were over 30 names for Nylon 6, almost 30 names for Nylon 6,6, over 50 names for Olefin, more than 50 for Polyester. (By the way; Lycra is Spandex) [a quick guide to manufactured fibers] That’s just the fibers, it gets exponential when you add in fabric type and finish. Continue reading








